DESIRED AND UNDESIRED EFFECTS OF THE TOURISM DEVELOPMENT POLICY BASED ON MEGAPROJECTS: THE CASE OF VALENCIA (SPAIN)

DESIRED AND UNDESIRED EFFECTS OF THE TOURISM DEVELOPMENT POLICY BASED ON MEGAPROJECTS: THE CASE OF VALENCIA (SPAIN)

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The metropolitan area of Valencia is a second-tier city in the Spanish urban hierarchy which has been significantly affected by the recent crisis.Following the urban management business focus, local and regional governments SHOPSTORM_HIDDEN_PRODUCT implemented a policy that, through the promotion of major events and the development of prestigious architecture megaprojects, aimed to achieve economic growth and urban revitalization.The declared objective was to enhance the visibility and international role of the city in order to attract foreign investment, professionals and tourists.The balance achieved is uneven: Although there has been a strong growth in tourism, the model has also had important negative repercussions in both the financial and social Quilting Books spheres, as well as not being effective in promoting the international role of the metropolis.